Walker Rehabilitation Group (Now MI Wellness Center)
Business Development, Website Build, and Startup Marketing Support
Full website development and launch
Business startup consulting and operational workflow planning
Google My Business setup and optimization
AI tools for social media structure and marketing
Internal communication and process refinement
Client background
Walker Rehabilitation Group (now rebranded as MI Wellness Center) is a medical massage therapy and wellness clinic located in West Michigan. As a brand-new startup with two providers, they needed clear operational foundations, a strong digital presence, and a cohesive brand experience to begin attracting patients and establishing credibility in the local community.
Challenges
As a new practice preparing to launch, Walker Rehab faxed several fundamental obstacles:
- No website or online presence, making it difficult for patients to find or book with them.
- Limited brand recognition and inconsistent messaging across early materials.
- Unstructured patient communication systems, including email, phone, and EHR workflows.
- Minimal marketing strategy, with no tools or plan in place for outreach or visibility.
- Need for cohesive patient flow, ensuring their EHR scheduling and intake process integrated smoothly with patient facing digital platforms.
These gaps created barriers for booking, brand trust, and operational efficiency.
Medi-Consult Solutions' Approach
Medi- Consult Solutions partnered with the owners in an ongoing capacity to strategically build, launch, and streamline the business. Core services included:
- Business Development & Startup Consulting
- Provided guidance on clinic setup, patient flow, and office environment layout.
- Connected owners with local IT resources to support technical needs.
- Strengthened internal communication systems (email, phone structure, EHR workflows).
- Website Development & Digital Presence Setup
- Designed and launched a custom website built for clarity, ease of use, and seamless scheduling.
- Integrated their EHR system directly into the site for smooth patient booking.
- Established and optimized a Google My Business profile for local search visibility.
- Internal Marketing & Brand Cohesion
- Ensured front-to-back brand alignment, from online discovery to in-office experience.
- Implemented internal marketing strategies to improve patient flow and engagement.
- Provided AI tools and structure for ongoing social media content planning and execution.
- Process & Policy Review
- Reviewed existing EHR-based policies and ensured they aligned with operational needs.
Results & Outcomes
Within one month, the clinic launched with strong community visibility and operational stability. Key outcomes included:
- Faster startup launch timeline, significantly accelerating their go-to-market readiness.
- Increase in new patient bookings shortly after launch, supported by improved online accessibility.
- Improved brand recognition, with consistent digital and in-office branding.
- Smoother operational workflows, especially in scheduling, intake, and communication.
- Strong positive patient feedback, highlighting ease of booking and a professional experience.
client testimonial
"We hired Medi-Consult Solutions to bring our business to life from the start. We were able to hire out web development, business consulting AND marketing services to Victoria. She was completely professional and listened carefully to our ideas and needs. She also made it easy to set up a clear contract that worked for our start-up budget!
She did a phenomenal job with making sure our branding and concepts were cohesive between being searchable online to stepping into our front door. And the best part is that she encouraged us to ask questions and for advice if we need as we continue running our business. Simply, she cares about our business success!"
Launching or scaling a healthcare practice?
Schedule your free 30-minute strategy call today and learn how Medi-Consult Solutions can help you build the digital, operational, and brand foundation you need to grow with confidence.
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