Case Study: Elevating Dunewood Technology Solutions with Strategic Marketing Alignment
How tailored brand messaging
and social media execution transformed
online presence and engagement
Clear Marketing Strategy
Improved Brand Presence
Increased Lead Generation and Visibility
Client background
Dunewood Technology Solutions is a Michigan-based IT company co-founded by two industry experts and supported by a team of specialized consultants. For over seven years, they've provided technical solutions to a variety of clients. As they began to focus on targeting solopreneurs and healthcare businesses, they realized their online marketing needed an overhaul to reflect their growth and goals.
Challenges
Despite a strong track record of business success, Dunewood faced challenges in translating that momentum into a cohesive digital presence. Their messaging lacked clarity, and marketing efforts across platforms were fragmented, making it difficult to connect with audiences in a consistent, impactful way.
Key challenges identified:
- Absence of a documented marketing strategy to guide growth
- Limited visibility on Google and social media channels
- Low lead generation from online sources
- Inconsistent branding across Facebook, LinkedIn, and Google
- No internal framework for managing and executing content effectively
Medi-Consult Solutions' Approach
Strategic Marketing Development
- Created a tailored, goal-driven marketing strategy with measurable KPIs
- Refined core brand messaging to align with Dunewood's value proposition
- Defined target audiences and positioning within the healthcare and solopreneur markets
Social Media Execution
- Updated and optimized Dunewood's Google My Business Profile
- Developed a consistent content schedule and execution strategy for LinkedIn and Facebook
- Managed social media accounts and tracked engagement metrics for 90 days
- Identified high-performing content categories to inform future campaigns
Brand & Messaging Alignment
- Provided staff training on brand voice and visual consistency
- Streamlined internal processes for social media content creation and posting
- Delivered resources and templates to support long-term brand execution
Results Within 90 Days
In just three months, Dunewood saw measurable progress in building a stronger digital foundation. The project delivered:
- Enhanced visibility across social platforms and Google My Business
- Unified, clear brand messaging across all communication channels
- A consistent and engaging online presence that resonated with audiences
- Noticeable growth in leads, engagement, and website traffic
- An internal team equipped with the tools and structure to sustain brand consistency and manage content marketing in-house
Visibility Volume Growth (Before vs. After)
| Metric | Views | Reach | Content Interactions | Visits |
|---|---|---|---|---|
| 2.9k (^150.6%) | 498 (^47.8%) | 44 (^69.2%) | 180 (^81.8%) | |
| 55 (^120%) | 12 (^1,100%) | 323 (^521.2%) | ||
| Google My Business | 111 - 131 over 3mo. |
client testimonial
"We had the absolute pleasure of working with Victoria as she helped Dunewood Technology Solutions craft a comprehensive and thoughtful marketing plan.
From day one, Victoria brought a rare combination of strategic insight and genuine curiosity about our business. She took the time to truly understand our goals, our industry, and what makes our brand unique. Her attention to detail, paired with her consistently professional approach, made a big impact on the process.
Victoria is a true asset to any team, and we’re grateful for the clarity and direction she helped bring to our marketing efforts."
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