Improved User Navigation
Modernized Brand Messaging
Multi-Phase Redesign
SEO + GMB Setup + Integrations
Client background
Carol Ebert, RN, BSN, MA, CHES, CWP is a nationally recognized wellness and retirement lifestyle coach, speaker, and educator based in Minnesota. Her brand, reflected in her current site, carolebert.com, focuses on empowering individuals, especially women, to thrive in life transitions, including retirement and late-career reinvention. After several years of evolving her business offerings, the website no longer reflected her current services or brand direction. Carol approached Medi-Consult Solutions for a complete redesign to better align her digital presence with her professional goals.
Challenges
Prior to the redesign, Your3rdAct.com faced several strategic and technical issues:
- Outdated service offerings not aligned with her new focus on 3rd Act coaching, speaking, and wellness programming
- Confusing or cluttered user navigation that prevented visitors from understanding her services
- No SEO structure or Google My Business Profile to support discoverability
- Disconnected or nonfunctional third-party tools, such as Constant Contact
- Shifts in her business direction that were not reflected in the website layout or messaging
These factors limited her digital visibility and weakened user engagement.
Medi-Consult Solutions' Approach
Medi-Consult Solutions delivered a multi-phase website transformation focused on clarity, usability, technical functionality, and long-term brand alignment.
⒈ Website Redesign & Navigation Overhaul
- Reorganized content structure to highlight key programs, products, and coaching services
- Redesigned pages for modern branding, ease of navigation, and mobile responsiveness
- Removed outdated or irrelevant offerings to improve clarity and conversion flow
⒉ Brand Messaging Realignment
- Refined content to reflect her true niche in wellness and 3rd Act coaching
- Strengthened CTAs to guide visitors toward speaking engagements, programs, and coaching services
- Updated tone and language to match her professional identity, personality, and current audience needs
⒊ Technical Integration & Workflow Updates
- Reconnected Constant Contact and all social media platforms, and ensured all buttons worked across pages
- Improved site backend for easier ongoing management
- Created workflow for future updates and content additions
⒋ SEO & Visibility Enhancements
- Developed and optimized a Google My Business Profile
- Implemented foundational on-page SEO
- Added structured content to better target searchers in wellness, life transitions, and retirement coaching fields
Results & Outcomes
Over the multi-phase project timeline, carolebert.com saw measurable and noticeable improvements in digital performance and brand strength.
Performance & User Experience
- Streamlined website layout and clearer navigation
- Improved user experience with more intuitive pathways to services and products
- Easier management for ongoing updates and future offerings
Brand & Marketing Impact
- Stronger brand cohesion between social media platforms
- Increased quality website traffic
- Higher engagement and improved conversions
- Clearer alignment between her public programs and her digital presence
- More qualified leads through improved visibility and messaging
client testimonial
“It is always a pleasure working with you when I need to upgrade my website and redirect my marketing efforts. You are a true expert in your field and I appreciate our ongoing connection. I recommend your services highly!”
Ready to Strengthen Your Digital Presence?
Whether you're launching a new wellness service or elevating an existing healthcare brand, Medi-Consult Solutions can help you refine your messaging, optimize your website, and build a stronger online presence that attracts the clients and/or patients you want. Schedule your free 30-minute strategy call today.
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